ISKCON Bengaluru – Festival Promo Series: “From Devotion to Celebration”
Objective:
To promote ISKCON’s major spiritual events like Janmashtami and Deepotsava through high-energy video promos and drive public turnout by creating excitement and awareness across digital platforms.
Strategy & Execution:
We created a series of vibrant festival promo videos capturing the essence of ISKCON’s grand celebrations — including crowd visuals, aarti moments, cultural programs, and spiritual energy that resonates with a wide audience.
The videos were edited with dynamic motion, spiritual music, and bold typography, designed to ignite interest even in passive scrollers. Each video included a strong call-to-action encouraging followers to attend the event, bring friends/family, and follow the page for updates.
We ran the promos via Meta Ads targeting both devotees and culturally inclined users in and around Bengaluru — including Instagram Reels, Facebook Feeds, and Stories.
Deliverables & Results:
🎞️ 4+ Festival Promo Videos (Janmashtami, Deepotsava & More) 📲 Platform-Optimized Edits for Feed, Story, and Reels 📊 Targeted Meta Ad Campaign Setup 📍 Location + Interest-Based Targeting 👁️ 10,00,000+ views across Instagram & Facebook 🛕 Significant increase in event footfall – thousands attended via online discovery ❤️ High engagement through comments, shares & story mentions 🌟 Strengthened ISKCON’s digital presence during key religious celebrations