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Nool Fabrics – Special Offer Series: “Crafted in Kannada, Created for You”
Objective:
To attract walk-ins and drive local leads for Nool Fabrics’ festive saree offers by creating highly relatable Kannada-language video content, optimized for Meta ads and regional audience engagement.
Strategy & Execution:
We crafted offer-centric scripts in Kannada, fine-tuned to resonate with the brand’s target audience women looking for festive saree collections.
📍 We visited the Nool Fabrics store and filmed on-location using high-end cameras and mics to ensure professional production quality.
🎥 Each video was tailored to highlight limited-time offers, fabric variety, and in-store benefits, with a call-to-action that encouraged viewers to visit the shop or message directly for details.
🚀 The videos were then pushed via Meta Ads (Facebook + Instagram), hyper-targeted to local women within a specific radius around the store.
Deliverables:
🎞️ Professionally Shot Kannada Offer Videos ✍️ Scripts written in colloquial Kannada with sales-focused CTAs 📍 Location- Age-Gender based targeting with Meta Ad Setup 📊 1 Campaign Performance Report
Results: 📣 Reach: 3,00,000+ views 🛍️ Leads & Footfall: 500+ leads generated and significant walk-ins tracked ❤️ Strong community connection by using regional language and real in-store visuals