The Challenge

Reliance on OTAs (MMT/Airbnb) was costing 22% in commissions. Direct traffic was non-existent. We needed to transform the property from an OTA listing into a standalone luxury brand.

High OTA dependency (85% of total bookings)
Zero Meta Ads infrastructure
Static, generic property imagery

Strategy Deployed

1 Cinematic Drone Funnel (Video-First)

2 High-Intent Bangalore Targeting (27-45 Age)

3 75% Video-View Retargeting Loop

4 WhatsApp Click-to-Chat Direct Conversion

Performance Metrics (90 Days)

Performance Metric	Baseline	Current	Efficiency Gap
Monthly Enquiry Volume	18	51	+183%
Direct Booking Revenue	15%	38%	+153%
WhatsApp Interaction	3	34	+1,033%
OTA Commission Loss	₹28,000	₹17,000	₹11k Saved

"The drone reel went viral and transformed our weekday occupancy. We are no longer OTA-dependent."

— Hemanth M M, Owner

Key Takeaways

Video vs Static: Video-first creative slashed CPC by 40%.

Direct Path: WhatsApp bypasses form-friction entirely.

The Challenge

Strategy Deployed

Performance Metrics (90 Days)

Key Takeaways

Ready to replicate these results?