Abhayahasta Multispeciality Hospital

Campaign Title:

Diabetes Awareness Reel Series: "8 Days, 8 Life-Changing Diabetes Tips"

Objective:

To launch an impactful diabetes awareness campaign using short-form, actionable video content on Instagram—targeting education, engagement, and follower growth.

Strategy & Execution:

Step 1: Authentic Content Creation

Produced 8 high-performing reels shot in the hospital environment for trust, featuring:

• Negative hooks + visual text to grab attention in 3 seconds

• Expert-vetted scripts with 3 daily actionable tips

Step 2: Engagement-Driven Strategy

• Comment triggers (e.g., “Comment ‘LIST’ for sugar-balancing drinks”) to boost DMs

• Replaced static posts with 12 motion posters for higher interaction

Step 3: Conversion Optimization

• Audio/text cues for instant clarity

• Collaboration with health writers for credible, implementable advice

Deliverables:

🎥 8 Reels edited for max visibility

✍️ 8 Scripts with expert copy + 3 tips each

📊 1 Performance Report

💡 1 Lead Magnet Comment Strategy

📈 Growth: +168% follower increase in 8 days

👁️ Total Views: 60,000+ across campaign

🌀 12 Motion Posters replacing static posts for higher engagement

Campaign Title:

Free Blood Sample Pickup Awareness: Meta Ads Launch Campaign

Objective:

To drive awareness and lead generation for Abhayahasta’s Free Blood Sample Pickup service using a video-first ad campaign on Meta platforms (Instagram + Facebook).

Strategy & Execution:

• We produced a high-converting video ad that focused on the key USP – free home sample collection within 60 minutes.

• The messaging was crafted to appeal to busy, health-conscious users who value convenience and time.

• To support the campaign across all Meta ad placements, we created 4 static poster creatives in all required dimensions:

• 1080 x 1080 (Instagram Feed)

• 1350 x 1080 (Facebook Feed)

• 1920 x 1080 (Stories/Reels/Video Feed)

• Bonus Poster for WhatsApp sharing

• The visuals emphasized zero cost, fast pickup, and lab-certified testing, with simple CTA prompts like “Book Now” and “Send Message”.

The ads were run with optimized targeting to reach local audiences, resulting in massive visibility and a strong response in the form of direct messages, WhatsApp inquiries, and confirmed sample pickups.

Deliverables:

🎞️ 1 High-converting video ad for Meta lead gen campaign
📐 4 Posters in ad-optimized dimensions (1080×1080, 1350×1080, 1920×1080, WhatsApp)
📊 1 Ad Performance Report
🚪 Leads Generated: Direct DM + WhatsApp Bookings
👁️ Total Views: 70,000+ from paid Meta campaign
📲 Engagement: Strong CTA performance + high click-through rate
🧪 Real Results: Daily bookings increased, and awareness of the pickup service expanded dramatically