Metal reflection detailers

Campaign Title:

Metal Reflection – Visual Proof Campaign: “From Dust to Gloss”

Objective:

To showcase Metal Reflection’s exceptional doorstep car wash service by visually demonstrating real before and after transformations - aiming to build trust, footfall, and brand recall.

Strategy & Execution:

We captured real-life footage of dusty, unwashed cars and documented the full transformation process carried out by the Metal Reflection team. The edit focused on powerful visual contrast – gritty before shots paired with stunning after results.

Our approach was to let the results speak for themselves. Using fast cuts, cinematic polish, and clean typography overlays, we highlighted key USPs like:

• Professional Team

• On-Time Service

• High-Gloss Finish

To boost traction, the reel was posted on social platforms and optimized for local discovery with strategic keywords and a direct shop visit CTA.

Deliverables:

🎬 1 Hero Transformation Reel (Before-After)
📱 1 Shop Visit CTA-Based Post for Instagram
📈 Real Engagement Boost – Reel views surged, with many new walk-ins referencing the video
🚘 Result: Increased local visibility + trust by showing proof over promise