Nool Fabrics

Campaign Title:

Nool Fabrics – Special Offer Series: “Crafted in Kannada, Created for You”

Objective:

To attract walk-ins and drive local leads for Nool Fabrics’ festive saree offers by creating highly relatable Kannada-language video content, optimized for Meta ads and regional audience engagement.

Strategy & Execution:

We crafted offer-centric scripts in Kannada, fine-tuned to resonate with the brand’s target audience women looking for festive saree collections.

📍 We visited the Nool Fabrics store and filmed on-location using high-end cameras and mics to ensure professional production quality.

🎥 Each video was tailored to highlight limited-time offers, fabric variety, and in-store benefits, with a call-to-action that encouraged viewers to visit the shop or message directly for details.

🚀 The videos were then pushed via Meta Ads (Facebook + Instagram), hyper-targeted to local women within a specific radius around the store.

Deliverables:

🎞️ Professionally Shot Kannada Offer Videos
✍️ Scripts written in colloquial Kannada with sales-focused CTAs
📍 Location- Age-Gender based targeting with Meta Ad Setup
📊 1 Campaign Performance Report

Results:
📣 Reach: 3,00,000+ views
🛍️ Leads & Footfall: 500+ leads generated and significant walk-ins tracked
❤️ Strong community connection by using regional language and real in-store visuals